Posts by Ted Cahall

Alpha Launch!

Back in March when Scott convinced me to join him on our WolkeWerks journey, I was impressed by how fast we were able to source the data and put together a proof-of-concept with our back-end data service.  It seemed like we would easily launch our Alpha product by April or early May at the latest.…

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Simplifying consumer complexity

Many corporations are moving towards subscription models to manage their consumer (and B2B) revenue models.  Subscriptions allow a company to more easily predict their revenues and profitability.  By looking at simple subscriber churn analysis, its implied lifetime value (LTV) and subscriber acquisition costs (SAC), businesses are easily able to manage their direct marketing programs to…

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