Alpha Launch!

Back in March when Scott convinced me to join him on our WolkeWerks journey, I was impressed by how fast we were able to source the data and put together a proof-of-concept with our back-end data service.  It seemed like we would easily launch our Alpha product by April or early May at the latest.…

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The best ideas are simple ideas.

Having spent the last 20 years in product management in a variety of business categories, the best experiences in that product development work have all centered on building and evolving simple ideas. Now, that isn’t to say that a simple idea cannot grow and evolve into something with depth and complexity – it often does…

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Simplifying consumer complexity

Many corporations are moving towards subscription models to manage their consumer (and B2B) revenue models.  Subscriptions allow a company to more easily predict their revenues and profitability.  By looking at simple subscriber churn analysis, its implied lifetime value (LTV) and subscriber acquisition costs (SAC), businesses are easily able to manage their direct marketing programs to…

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